From TextOnTap website

Journalists receive dozens of press releases on a daily basis. So, while it's understandable that your management team might be impressed by the latest buzzwords, they're generally old-hat to journalists. It's not always possible to avoid using them, but where possible it is better to omit those that have become clich'd. By doing so, your press releases will stand out from the rest. If you succumb to buzzwords and clich's, especially in the headline or the starting paragraph ' your release may just be filed in the bin before it's even read. Current buzzwords and clich's to try and avoid include:

• Leading,
• value-added,
• B2B,
• B2C,
• web-enabled,
• best of breed,
• mission-critical,
• state-of-the-art,
• revolutionary,
• next-generation,
• leverage,
• seamless,
• end-to-end,
• interactive,
• robust,
• solution(s),
• e-tailing,
• end-user,
• thinking outside the box,
• monetize,
• picking the low-hanging fruit,
• no-brainer,
• it isn't rocket science.